Adapt or Close: The Critical Decision Facing Modern Businesses

🌍 Technology, especially Artificial Intelligence (AI), is advancing unprecedentedly. If your business isn’t willing to evolve, it risks becoming irrelevant in as little as seven years. Why seven years? Because in just five, the landscape will have transformed drastically.

I recently spoke with a client—a 40-year-old family business. The son and daughter continued running it just as their parents had. Yet, the reality is that nothing stays the same. In five years, everything will be different.

Take Kodak, for example. It didn’t fail due to bad products. It failed because it refused to change when it mattered. It’s not about what you’re doing now—it’s about staying open to change and preparing for a rapidly evolving future.

The key isn’t clinging to the past; it’s adapting to the future.

Let me remind you what happened to kodak.

Kodak’s downfall wasn’t due to a lack of innovation but its hesitation to embrace the future. Despite being a pioneer in developing the digital camera, Kodak’s leadership decided to keep the invention from the market to protect their core business—film photography. This short-sighted strategy delayed their entry into the digital world, a critical mistake that allowed competitors to take the lead.

By the time Kodak shifted its focus to digital photography, it was too late. They couldn’t compete with companies that had already seized the market. Kodak’s story highlights how dangerous it is to cling to old business models instead of investing in the future. Had they embraced digital technology earlier, their story might have been very different.

Nothing will remain the same in five years, largely due to the speed at which AI is evolving. Unlike past technologies, AI isn’t just enhancing existing processes—it’s fundamentally reshaping how we work. It’s creating new job roles while simultaneously rendering others obsolete.

Businesses that embrace AI will move faster and operate more efficiently. Those that don’t will inevitably fall behind. AI goes beyond automation; it’s about making smart decisions, real-time data analysis, and unlocking new levels of creativity. Companies leveraging these capabilities will gain a massive competitive advantage.

Kodak’s story is a stark reminder: embrace change or get left behind. With the rapid pace of today’s technological evolution, especially AI, businesses can no longer afford to cling to the past. The message is clear: adapt, or risk becoming obsolete. The future demands open minds and swift adaptation.

Don’t ask me about the photo of this post , is Ai generated of course 😊

Blog post by George Malekkos , CEO Powersoft

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