{"id":16259,"date":"2023-08-28T16:50:05","date_gmt":"2023-08-28T13:50:05","guid":{"rendered":"https:\/\/powersoft365.com\/?p=16259"},"modified":"2023-08-28T16:52:49","modified_gmt":"2023-08-28T13:52:49","slug":"grigori-moda-mporei-eyropi-na-allaksei-tis-kakes-tis-synitheies","status":"publish","type":"post","link":"https:\/\/powersoft365.com\/en\/blog\/news\/grigori-moda-mporei-eyropi-na-allaksei-tis-kakes-tis-synitheies\/","title":{"rendered":"\u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03bc\u03cc\u03b4\u03b1: \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16259\" class=\"elementor elementor-16259\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64863d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64863d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b12307a\" data-id=\"b12307a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be0d9c1 elementor-widget elementor-widget-heading\" data-id=\"be0d9c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03bc\u03cc\u03b4\u03b1: \u039c\u03c0\u03bf\u03c1\u03b5\u03af 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data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u038c\u03c4\u03b1\u03bd \u03b7 Zara \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03c3\u03c4\u03bf Upper East Side \u03c4\u03bf\u03c5 \u039c\u03b1\u03bd\u03c7\u03ac\u03c4\u03b1\u03bd, \u03c4\u03bf 1989, \u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03c2 Anne-Marie Schiro \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b7 \u03c6\u03c1\u03ac\u03c3\u03b7 fast fashion (\u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03bc\u03cc\u03b4\u03b1) \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b1\u03c4\u03b7\u03c2, \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2. \u038c\u03c0\u03c9\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ad\u03b3\u03c1\u03b1\u03c8\u03b5, \u03b7 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1 \u03b1\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b1\u03bd \u03bc\u03b5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf \u03c3\u03c4\u03bf\u03c5\u03c2 \u03bd\u03ad\u03bf\u03c5\u03c2 \u00ab\u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c1\u03bf\u03cd\u03c7\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03cc\u03c3\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03cc\u03c3\u03bf \u03c4\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03c1\u03b1\u03b3\u03b9\u03cc\u03bd \u03c4\u03bf\u03c5\u03c2\u00bb.<\/p><p>\u03a4\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03ae\u03c4\u03b1\u03bd \u03c0\u03c1\u03bf\u03c6\u03b7\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03bd\u03ad\u03b1\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ad\u03c4\u03b5\u03b9\u03bb\u03b5 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03b7\u03c2 \u03bc\u03cc\u03b4\u03b1\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03bf\u03b9 FT. \u039c\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf 2012, \u03b7 \u200b\u200b\u03bc\u03b7\u03c4\u03c1\u03b9\u03ba\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 Zara, Inditex, \u03c0\u03b1\u03c1\u03ae\u03b3\u03b5 840 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1\u00a0\u03c1\u03bf\u03cd\u03c7\u03b1\u00a0\u03b5\u03c4\u03b7\u03c3\u03af\u03c9\u03c2.<\/p><p>\u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b5\u03c2 \u03bc\u03b5\u03c4\u03ac, \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 fast fashion \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b5\u03c5\u03c1\u03c5\u03bd\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03bf\u03c1\u03c5\u03c6\u03c9\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03b8\u03b5\u03c4\u03b9\u03ba\u03ac brands \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd social media. \u03a4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b7 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ae Boohoo \u03ba\u03b1\u03b9 \u03bf \u03ba\u03b9\u03bd\u03b5\u03b6\u03b9\u03ba\u03cc\u03c2 \u03b3\u03af\u03b3\u03b1\u03bd\u03c4\u03b1\u03c2 Shein. \u03a0\u03bb\u03ad\u03bf\u03bd, \u03bf\u03b9 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\u039f\u03bb\u03bb\u03b1\u03bd\u03b4\u03af\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03bf\u03cd\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b1\u03c0\u03cc\u03b2\u03bb\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd.<\/p><p>\u0388\u03bd\u03b1 \u03ac\u03bb\u03bb\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03cc\u03c3\u03bf \u03b7 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b7 \u03b5\u03c0\u03b1\u03c6\u03af\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c5\u03c7\u03ad\u03c1\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ce\u03bd, \u03bb\u03ad\u03b5\u03b9 \u03b7 Val\u00e9rie Boiten, \u03b1\u03bd\u03ce\u03c4\u03b5\u03c1\u03b7 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b7 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03bf \u038a\u03b4\u03c1\u03c5\u03bc\u03b1 Ellen MacArthur, \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u00ab\u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5\u03b9\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1\u00bb. \u00ab\u03a3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b1\u03c2, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b9\u03c3\u03c4\u03c1\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03c5\u03ba\u03bb\u03b9\u03ba\u03ae \u03c3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b7 [\u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b1 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2]\u00bb, \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9.<\/p><p>\u0391\u03c5\u03c4\u03cc \u03b8\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c4\u03b5\u03b8\u03b5\u03af \u03c3\u03b5 \u03b9\u03c3\u03c7\u03cd \u03b7 \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u0395\u0395 \u03c4\u03bf 2030, \u03b1\u03bb\u03bb\u03ac \u03b7 Emily Macintosh, \u03b1\u03c1\u03bc\u03cc\u03b4\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c4\u03c9\u03bd \u03ba\u03bb\u03c9\u03c3\u03c4\u03bf\u03cb\u03c6\u03b1\u03bd\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc \u0393\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03a0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2, \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b9\u03b5\u03c5\u03c1\u03c5\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03bf\u03cd (EPR) \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u00ab\u03bd\u03b1 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Brands \u03cc\u03c0\u03c9\u03c2 \u03b7 H&amp;M, \u03b7 Zara \u03ba\u03b1\u03b9 \u03b7 Primark \u03ad\u03c7\u03bf\u03c5\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u201ctake-back\u201d (\u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2) \u03c1\u03bf\u03cd\u03c7\u03c9\u03bd \u03c3\u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c0\u03c1\u03bf\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b1\u03c6\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c6\u03b8\u03b1\u03c1\u03bc\u03ad\u03bd\u03b1 \u03c1\u03bf\u03cd\u03c7\u03b1 \u03b1\u03c0\u03cc \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03bc\u03b5 \u03b1\u03bd\u03c4\u03ac\u03bb\u03bb\u03b1\u03b3\u03bc\u03b1 \u03bc\u03b9\u03b1 \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b7\u03b8\u03b5\u03af \u03b5\u03c5\u03c1\u03ad\u03c9\u03c2 \u03cc\u03c4\u03b9 \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7.<\/p><h3>Greenwashing<\/h3><p>\u039c\u03ad\u03c7\u03c1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, 369 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ba\u03bb\u03c9\u03c3\u03c4\u03bf\u03cb\u03c6\u03b1\u03bd\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd, \u03b5\u03bd\u03b4\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c5\u03c0\u03bf\u03b4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03b9\u03b4\u03ce\u03bd \u03c0\u03bf\u03bb\u03c5\u03c4\u03b5\u03bb\u03b5\u03af\u03b1\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b5\u03c3\u03bc\u03b5\u03c5\u03c4\u03b5\u03af \u03b5\u03b8\u03b5\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7, \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bb\u03af\u03bc\u03b1. \u039c\u03cc\u03bd\u03bf 170, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03b3\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b1 Science-Based Targets, \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5 Carbon Disclosure Project, \u03c4\u03bf\u03c5 \u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c5 \u03a3\u03c5\u03bc\u03c6\u03ce\u03bd\u03bf\u03c5 \u03c4\u03bf\u03c5 \u039f\u0397\u0395, \u03c4\u03bf\u03c5 World Resources Institute \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 World Wide Fund for Nature.<\/p><p>\u03a4\u03bf Greenwashing, \u03b1\u03c3\u03ba\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac \u03ba\u03cc\u03c1\u03bf\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5. \u0397 \u0395\u0395 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bb\u03b7\u03b8\u03b5\u03cd\u03c3\u03b5\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b5\u03c2 \u03b1\u03be\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u00a0\u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd. \u00a0\u03a3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03b7\u03c2 \u03bd\u03ad\u03b1\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b1\u03c2, \u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03cd\u03bd \u03c4\u03b1 \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b5\u03b8\u03b5\u03af \u03b8\u03b1 \u03b1\u03c0\u03b1\u03b3\u03bf\u03c1\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd.<\/p><p>\u0397 Sustainable Apparel Coalition \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b5 \u03c4\u03bf Higg Index \u03c4\u03bf 2012, \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c0\u03c1\u03bf\u03c4\u03cd\u03c0\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c4\u03bf\u03c5\u03c2. \u038c\u03bc\u03c9\u03c2, \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2, \u03b1\u03c0\u03cc \u03c4\u03cc\u03c4\u03b5 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03bf\u03bd\u03bf\u03bc\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03b5 Worldly, \u03ad\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b9\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u039c\u039a\u039f \u03cc\u03c4\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5\u03c7\u03b8\u03b5\u03af \u03c3\u03bf\u03b2\u03b1\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1\u03c2.<\/p><h3>To \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2<\/h3><p>\u03a3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c5\u03c8\u03b7\u03bb\u03bf\u03cd \u03c0\u03bb\u03b7\u03b8\u03c9\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b5\u03bd\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c6\u03bf\u03b2\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03af\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u0395\u0395 \u03b3\u03b9\u03b1 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c5\u03c8\u03b7\u03bb\u03cc \u03c4\u03af\u03bc\u03b7\u03bc\u03b1.<\/p><p>\u0397 Euratex, \u03bf \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1\u03c2 \u03ba\u03bb\u03c9\u03c3\u03c4\u03bf\u03cb\u03c6\u03b1\u03bd\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2, \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac \u03cc\u03c4\u03b9 \u03bf \u03cc\u03b3\u03ba\u03bf\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c7\u03b1\u03bd\u03ad\u03c2.<\/p><p>\u039f\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 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\u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c0\u03b9\u03c4\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae. \u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03ad\u03bf \u03c0\u03bb\u03bf\u03cd\u03c4\u03bf [\u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b1\u03bd\u03c4\u03bb\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5] \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03cd\u03bb\u03b7\u00bb, \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9, \u00a0\u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u00ab\u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03af \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03bf\u03b9\u00bb.<\/p><p>\u0391\u03bb\u03bb\u03ac \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03c3\u03c4\u03b5\u03af \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03b7 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1, \u03b7 \u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c1\u03bf\u03cd\u03c7\u03c9\u03bd \u03b8\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03b9\u03ad\u03c4\u03b1\u03b9.<\/p><p>\u03a0\u03b7\u03b3\u03b7: <a href=\"https:\/\/www.in.gr\/2023\/08\/28\/b-science\/perivallon-b-science\/grigori-moda-mporei-eyropi-na-allaksei-tis-kakes-tis-synitheies\/\">In.gr<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03bc\u03cc\u03b4\u03b1: \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2; \u03a4\u03ad\u03bb\u03bf\u03c2 \u03c3\u03c4\u03b7 fast fashion \u03bc\u03b5 \u03c4\u03bf \u03b1\u03bd\u03c5\u03c0\u03bf\u03bb\u03cc\u03b3\u03b9\u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03b5\u03c4\u03bf\u03b9\u03bc\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03ac\u03bb\u03b5\u03b9 \u03b7 \u0395\u0395 \u038c\u03c4\u03b1\u03bd \u03b7 Zara \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03c3\u03c4\u03bf Upper East Side \u03c4\u03bf\u03c5 \u039c\u03b1\u03bd\u03c7\u03ac\u03c4\u03b1\u03bd, \u03c4\u03bf 1989, \u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03c2 Anne-Marie Schiro \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b7 \u03c6\u03c1\u03ac\u03c3\u03b7 fast fashion (\u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03bc\u03cc\u03b4\u03b1) \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b1\u03c4\u03b7\u03c2,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":16260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-16259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03bc\u03cc\u03b4\u03b1: \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2; - Powersoft365<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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\u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2; \u03a4\u03ad\u03bb\u03bf\u03c2 \u03c3\u03c4\u03b7 fast fashion \u03bc\u03b5 \u03c4\u03bf \u03b1\u03bd\u03c5\u03c0\u03bf\u03bb\u03cc\u03b3\u03b9\u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03b5\u03c4\u03bf\u03b9\u03bc\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03ac\u03bb\u03b5\u03b9 \u03b7 \u0395\u0395 \u038c\u03c4\u03b1\u03bd \u03b7 Zara \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03c3\u03c4\u03bf Upper East Side \u03c4\u03bf\u03c5 \u039c\u03b1\u03bd\u03c7\u03ac\u03c4\u03b1\u03bd, \u03c4\u03bf 1989, \u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03c2 Anne-Marie Schiro \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b7 \u03c6\u03c1\u03ac\u03c3\u03b7 fast fashion (\u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03bc\u03cc\u03b4\u03b1) \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b1\u03c4\u03b7\u03c2,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/powersoft365.com\/en\/blog\/news\/grigori-moda-mporei-eyropi-na-allaksei-tis-kakes-tis-synitheies\/\" \/>\n<meta property=\"og:site_name\" content=\"Powersoft365\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-28T13:50:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-28T13:52:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/powersoft365.com\/wp-content\/uploads\/2023\/08\/Capture-74.png\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Filios\" \/>\n<meta name=\"twitter:card\" 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